Crafting the Ideal Content Creation Flow for Your Business
At Enquire Marketing, our approach to content creation is meticulously designed to ensure that every piece we produce for our clients is not only strategic and impactful but also perfectly aligned with their unique business goals. We understand that effective content is the cornerstone of any robust marketing strategy, and here’s how we tailor our content creation process to amplify our clients’ brand narratives and drive their business objectives.
Our Content Creation Process Explained
Brainstorming Topics: We begin our content planning by brainstorming topics at least three months in advance. This proactive approach allows us to align the content with our clients’ upcoming business milestones, seasonal trends, or relevant industry shifts. By planning ahead, we ensure that we are always prepared with timely and pertinent content that resonates with the target audience.
Writing the Blog: Once topics are finalised, we craft blogs ranging from 750 to 1,000 words, with a focus on SEO optimisation. This specific length allows us to explore topics in sufficient depth to provide valuable insights while maintaining engagement through easily digestible pieces.
Creating the First E-Newsletter: After publishing a blog, we craft an e-newsletter that highlights the main ideas from the blog post. This strategy drives traffic back to the blog while also providing our clients’ subscribers with valuable content, encouraging deeper engagement and direct interaction with the brand.
Social Media Posts: From each blog, we derive four or five social media posts. This allows us to extend the content’s reach across multiple platforms, adapting the core messages to fit the unique audience and style of each social media channel, thereby maximising exposure and interaction.
Developing the Second E-Newsletter: Our engagement doesn’t stop at the first newsletter. We delve deeper into a prominent aspect of the blog in a second newsletter, which helps us educate the audience further, providing them with enriched content that complements and expands upon the original article and always aims to convert.
Considering Videos: For topics that lend themselves well to visual representation, we also create educational videos. This approach caters to the growing audience that prefers video content and helps our clients enhance their presence on video-centric platforms like YouTube , Instagram and Tik Tok.
Scaling the Content Creation Flow
We pride ourselves on our flexibility and our ability to tailor this content creation flow to suit the specific needs of our clients. Whether a client requires scaling up the strategy or scaling down, we adjust our approach accordingly. The essence of our strategy is to provide a structured yet flexible framework that can be customised to maximise each client’s online presence and engagement.
Scaling Up: For larger businesses or those looking to expand their content outreach, we consider adding more depth and variety to each stage. For example:
- Increasing Blog Frequency: Instead of one blog, creating a series of posts covering different facets of the topic.
- Expanding Social Media Reach: Increasing the number of social media posts per blog and utilising a wider array of platforms.
- Including Additional Content Formats: Incorporating infographics, podcasts, or live webinars to cater to different audiences preferences.
Scaling Down: For smaller businesses or those with limited resources, we might opt for a scaled-down version:
- Focusing on High-Impact Content: Instead of multiple blogs, concentrating on producing one high-quality piece that can be broken down across various platforms.
- Simplifying Newsletters: Combining the two newsletters into one that strikes a balance between summarising the blog and providing deeper insight into one major point.
- Limiting Platforms: Focusing on one or two social media platforms where your audience is most active to maximise engagement without stretching resources too thin.
At Enquire Marketing, we don’t just create content; we create content that works. By sharing our approach, we aim to inspire and educate other businesses on the benefits of a well-structured content strategy. If you are looking to enhance your digital marketing efforts and need expert guidance, reach out to us. Together, we can develop a content strategy that not only tells your brand’s story but also achieves your marketing goals effectively.
