Unlocking Connovation's Success
Discover how our strategic marketing solutions have transformed Connovation, a business just like yours. Our focus is on generating real results that matter. Let’s work together to build your brand and drive growth.
Multi-Channel Digital Overhaul
Client Overview
Connovation Ltd is a New Zealand-based innovator in the research, development, and manufacture of pest control products. With a mission to protect biodiversity through ethical and science-backed methods, they serve both domestic and international conservation and pest management markets.
Objectives & Scope
Connovation approached Enquire Marketing with the goal of modernising their brand and building a digital presence that could support long-term growth. Over time, our partnership evolved into a fully integrated marketing relationship spanning:
Website design & platform migration
Brand refresh and visual modernisation
Email marketing & automation
Blog writing and content strategy
Social media marketing across four platforms
Search engine optimisation
Paid Google Ads and conversion tracking
The goal was clear: make Connovation easier to find, understand, and buy from — while amplifying their impact in conservation and pest management.
Client Details
Connovation
Completion Date
Ongoing
Our Role
Full marketing management
Client Website
Website Rebuild & Brand Refresh
Rebuilt the Connovation website on WordPress + Elementor for greater speed, UX, and scalability
Refreshed brand visuals to align with their scientific credibility and conservation mission
Improved site structure for product accessibility and mobile optimisation
Email Marketing That Converts
Built and managed email marketing flows and monthly campaigns targeting product launches, seasonal education, and lead nurturing
Generated over $100,000 in direct sales revenue from email marketing alone in 2024
Maintained consistently strong open and click-through rates, supported by A/B testing and audience segmentation
Paid Advertising & Lead Generation
Set up and optimised Google Ads campaigns focused on product discovery and direct conversions
Achieved conversion rates under $6 per lead, with some days as low as $1.62
Built structured campaign frameworks and custom landing pages to support product sales
Search Engine Optimisation & Organic Growth
Boosted Domain Authority from 20 to 23
Grew referring domains from 360 to 654
Secured #1 rankings for high-intent keywords like rat lure, stoat lure, possum lures, and flipping timmy trap
Achieved 38% growth in monthly organic traffic over 12 months
Maintained strong site health and technical SEO across major Google updates
Social Media Marketing
Developed and managed an educational multi-channel strategy across Instagram, Facebook, LinkedIn, and TikTok
Doubled Instagram followers from 470 to 957
Facebook reach and engagement grew steadily, with consistent 4–5% engagement rates
Created reels and TikToks that regularly drove 300–400+ views with conservation messaging and product tutorials
Positioned Connovation as a trusted, modern authority on pest control
Blog & Content Strategy
Wrote and published educational SEO blogs on biodiversity, product use, and conservation techniques
Repurposed blog content into social media, email, and ad copy
Supported keyword strategy and built thought leadership around key environmental goals
Key Metrics That Matter
Each statistic tells a story of success and showcases our commitment to helping Connovation grow effectively and consistently.
Sales Driven through Email Marketing Alone
Increase in Organic Search Traffic
Increase in Instagram Following.
Engagement on Social Media Posts
What Our Clients Say
See what our clients are saying about their experiences with us.
Our Approach
To support Connovation’s growth, Enquire Marketing took an integrated, long-term approach — aligning their digital presence with their conservation-driven mission. We focused on building sustainable traffic, professional credibility, and conversion-ready infrastructure across all touchpoints. Each service we delivered was designed to strengthen visibility, educate the market, and support both retail and B2B growth.
- Channel Integration: Unified SEO, social media, paid ads, and email for consistent messaging and momentum.
- Audience Alignment: Tailored content and campaigns to speak directly to conservation professionals, retailers, and end-users.
- Performance-First Execution: Prioritised trackable results, technical improvements, and iterative testing to drive long-term ROI.
Ready to Elevate Your Business?
Let’s connect for a strategy call. Discover how we can help you achieve your business goals with tailored marketing solutions. It’s time to take the next step toward success.
