
What a Free Website Audit Should Actually Tell You
A free website audit is only worth having if it shows what a fix is worth. Here’s what that looks like, from $79.70 a lead down to $19.41.
Everything we have learned running websites, search and ads for New Zealand small businesses, written so you can act on it yourself. Use it, or get us to do it. Both are fine.

A free website audit is only worth having if it shows what a fix is worth. Here’s what that looks like, from $79.70 a lead down to $19.41.

Boosting isn’t advertising, clicks aren’t customers, and month one isn’t the verdict. Three paid advertising myths NZ small businesses half believe.

A Google Ads checklist for NZ small businesses: the four things to sort before your campaign goes live, so a quiet week two isn’t a mystery.
Thinking you’ll sort your marketing in the new year? For NZ service businesses that’s three months of lost leads. Here’s how to dodge the Christmas slump.
Waiting for the election to settle before you advertise for Christmas? Here’s why NZ online stores need their ads running now, not in December.

Most small-business websites aren’t broken. They’re just leaking – slowly losing visitors, rankings and enquiries to small, fixable problems that nobody’s had time to

Customers today expect more than quick answers; they expect speed, personalisation, and genuine care. For SMEs in New Zealand and Australia, keeping up with

For many businesses, social media feels like a moving target: algorithms change, new platforms appear, and it can be tough to know what really

Think of your site’s search box as X-ray specs for user intent. This guide shows how to turn that live stream of queries into
Ask for a free Leak Check and within 24 hours you’ll have a short, honest read on where your website, search and ads are leaking enquiries. It costs nothing and it is genuinely useful.
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